Why do we care about marketing? Why do we advertise? You're probably already answering in your head: To create awareness, to attract customers, to build our brand, to promote our products, the list goes on. Sorry to break it to you, but you're wrong... 

With the advent of the internet the lines have blurred between the services we think we should pay a professional for, and what we think we can do ourselves. User friendly applications, video tutorials, free educational content have empowered us. Sounds great, right? Here's how its costing you in the long run...

If you're an entrepreneur or small business owner then chances are that you are doing some sort of advertising. I'm here to tell you about just some of the ways that you're leaving cash on the table...