With the advent of the internet the lines have blurred between the services we think we should pay a professional for, and what we think we can do ourselves. User friendly applications, video tutorials, free educational content have empowered us. Sounds great, right? Here's how its costing you in the long run
The truth is that the accessibility of different services on the internet has fooled us into thinking we should be doing everything ourselves. Before the internet you didn't think yourself qualified to print your own advertisements; now that it is easier to do, you suddenly are? Just because you can, it doesn't always mean that you should. This is a problem we can see in action in numerous industries. Just take a moment to compare people buying and selling homes with or without a real estate agent, doing construction work without a general contractor or skilled professionals, or even taking advice from health and wellness "coaches" with no medical background or education. The difference in the quality of work and satisfaction is dramatic.
This, however, is but one of the issues with doing our own marketing, making our own websites, managing our digital presence, etc. Perhaps the biggest problem isn't even the fact that you won't deliver the same quality of work, its the fact that you are losing focus on what is the most important: Delivering your service or product and doing what you do best. The amount of time and energy that you will spend trying to learn and manage these tasks will stop you from being able to give 100% of yourself to your business. True leaders and successful people understand the importance of delegating. Your time is valuable, and it is especially valuable when you are doing what you are supposed to be.
How many millionaires do you know that are losing time doing their own accounting, being their own secretary, cleaning their office or home? Digital marketing is no different. It's time to shift our mindset from one of scarcity to one of growth. If we can't invest in ourselves, we can't expect others to invest in us either. And invest is the key word here, because when you get the results you always wanted, you'll know that it is indeed an investment, not a cost.
It's time to stop messing around and dabbling here and there with different marketing strategies. Hire a trained professional, and enjoy the freedom that will bring you.
